Director of showcase, Samsung KXTanya was appointed to the role of Director, Samsung Showcase in September 2018. Despite only being in the company 11 months, Tanya has already made a marked impact on the business, building and leading a team to develop, launch and operate Samsung's first UK Showcase; Samsung KX - a 20,000 ft space at the heart of Coal Drops Yard in Kings Cross, London. With over 15 years’ experience across global leisure, technology & FMCG brands, Tanya brings a wealth of experience to Samsung. She has been instrumental in working with her team to bring the latest Samsung technologies to life with curated experiences that take inspiration from the local Kings Cross area where Samsung KX is located. Envisaged as the ultimate place of discovery, Tanya’s commercial and strategic acumen will ensure Samsung KX delivers a brand experience like no other. Prior to joining Samsung, Tanya was Head of Marketing for the London Eye, part of Merlin Entertainments plc, a role she held for nearly four years. Prior to that, she was Head of Brand Experience at Exposure, where her key clients included Heineken, EE, Microsoft, Schweppes, Netflix and Activision.