Born in North-Western Spain in 1976, after an early international academic career in Political Science Pablo found his calling to be the creative arts and the role of technology in building a better world. He has a broad experience developing products and brands, having held production roles at Electronic Arts and Nintendo, followed by a stint as gaming manager at adidas’ Interactive Business Unit bridging the gap between wearable tech and entertainment, and 6 years at Facebook working on Marketing Solutions for global Console Gaming brands, digital natives & disruptors. Now as Head of Gaming at VidMob, Pablo focuses his efforts on helping brands and agencies produce intelligent creative to grow their businesses. He claims that he can’t see around corners, but can take them fast enough to seem like he does. He lives in North County Dublin, Ireland.