Head of brand marketing, VodafoneA seasoned marketing professional with experience across retail, FMCG and now Telco. Maria started her career at P&G working across local, regional and global brands in the beauty and grooming sector. Working on brands such as Pantene, Head & Shoulders and Gillette, she was responsible for driving some of these brands to number 1 position in key markets. After 12 years at P&G she moved to OSM as a consultant in marketing capability. This was followed by a brief stint in a startup before he moved to retail, to head up marketing for M&S Lingerie. Across her 5 years at M&S she worked across all facets of retail marketing from trade marketing, brand campaigns, visual merchandising and digital comms as the Head of Clothing, Home & Beauty marketing. Her last assignment at M&S was heading up the newly created Customer Experience function, understanding what CX can bring to the world of retail. From there she has recently joined Vodafone as the UK Brand Director. Responsible for the definition and creation of the Brand experience for Vodafone, she has recently overhauled the brand experience platform and communication refreshing and modernising Vodafone across all touch points. As part of the expanding brand remit, her responsibilities now include the in house buying capabilities of biddable media making the brand team a fully independent unit on planning, buying and executing performance marketing.