James Wallman

James Wallman

SpecialityCEO, World Experience Organization
CEO, World Experience Organization

James Wallman is the CEO of the World Experience Organization (WXO, www.worldxo.org) the world’s organization for connecting and elevating the pioneers of Experience Economy. 

Established in 2020, open to members since July 2021, they are now 300+ members in 29 countries, representing 24 experience sectors, from experiential marketing to brand experience, UX, CX, EX, AR, VR, XR, metaverse, immersive, travel, theme parks, fan experience, hospitality, and wellbeing. Their core belief is that experience design is highly transferable between experience sectors, and that we’ll all create better experiences if we connect, learn, share tools, techniques, tricks to make better experiences.

James has given keynotes from Amsterdam to Beijing to Cannes; from TEDxLSE to TEDxManchester, Google HQ in California, and 10 Downing Street.

His opinions have appeared in the New York Times, the Financial Times, the Economist, and Wired. He has appeared on TV and radio from the ABC to the BBC,

the CBC and MSNBC.

He advises the British government on the Experience Economy: he is a ‘Sector Specialist, Experience Economy’ at the Department for International Trade.

He holds an MA in Classics from the University of Oxford; an MA in Journalism from the University of the Arts London; and a Diploma in Entrepreneurship from the Judge Business School at the University of Cambridge.