Greg Klingaman

Greg Klingaman

SpecialityStrategic Advisor, Anyroad, former Global Retail Director, Diageo
Strategic Advisor, Anyroad, former Global Retail Director, Diageo

Greg Klingaman is a D2C retail and consumer sector executive with over 20 years’ experience leading omni-channel retail transformations and creating experiential destinations for major brands including Johnnie Walker, Tommy Hilfiger, Calvin Klein, and The Home Depot.
Based in Amsterdam, he is currently advising AnyRoad on their European growth strategy, pricing, packaging, solutions, and customer messaging. AnyRoad is an experiential marketing software that empowers brands, retailers and field marketers to scale, measure, and optimise the impact of their experiences and events, whether in-person, virtual or hybrid.

In his previous role as Global Retail Director at Diageo, he architected and led Diageo’s £185M investment in creating Scotch whisky brand home destinations, the largest-ever investment of its kind in Scotland. He enjoys sharing his work at industry conferences and webinars including serving as a keynote speaker at NG Retail Europe Summit, Retail EXPO, Scottish Tourism Alliance, and Polaris Webinar Series. He has been published in industry magazines Marketing Week, Retail CIO, and Brand Growth Inspiration.

Greg has a BA in Economics from Vanderbilt University and an MBA in Marketing from the Goizueta Business School at Emory University.