Fabio Ruffet is a Global Brand Director at BACARDÍ Rums. A trilingual creatively minded individual, Fabio’s wealth of experience through the local, regional and global positions he held have seen him implement disruption, fresh strategic thinking and a digital-first approach to BACARDÍ Rums.
Based out of London, Fabio’s global remit include strategy, premium product leadership, owned channels, sustainability, experiential marketing and brand advocacy.
Before joining BACARDÍ in 2016, Fabio was the Managing Partner at Ogilvy. At Ogilvy, working on global assignments such as Dove and responsible for leading a 22-strong team for Ford of Europe at WPP’s bespoke agency to provide full 360 service to the car giant.
An alumnus of the University of Buenos Aires and the Miami Herbert Business School, Fabio Ruffet is one of the industry’s innovators regarding a Brand’s integration into global trends.