Caroline McGuckian has an impressive track record in the digital and data industry, with a career that spans 25 years in roles with Real Media and Carat Interactive, and latterly as an entrepreneur, setting up her own businesses. Caroline sold the digital media agency she founded to The Wheel/Oyster amalgamation as it became LBI, one of the world’s largest digital agencies prior to its sale to Publicis in 2012. Caroline led Publicis’ European arm of the business, before taking a sabbatical and returning to her roots as an entrepreneur and innovator. Caroline founded Meshh in February 2016, and today it is a global leader in wifi analytics for fan and visitor behaviour. The Meshh platform now plays a vital role in commercial, partnership and operational KPIs for the world’s largest events and Meshh counts Formula 1 and Live Nation as long-standing clients, along with many other agencies and brand partners.