SpecialityDirector - international experiential marketing, American Express, Global Commercial Services
Director - international experiential marketing, American Express, Global Commercial ServicesAnthony leads the International Experiential Marketing Team at American Express, based in London. Anthony’s teams across EMEA, Asia Pacific & Latin America create remarkable in-person experiences to drive American Express brand consideration and advocacy. His teams curates experiences ranging from at scale industry conferences & tradeshows, highly personalised customer experiences, client gifting programmes, interactive Pop Up activations & proprietary content events. With 13 years B2B Experiential Marketing experience in Financial Services & Professional Services based in Sydney, Melbourne & London, Anthony is passionate about the value of human to human experiences. His international team is reinventing the way American Express emotionally connects businesspeople to the global brand strategy...an approach once limited to B2C marketers.